This assessment is part of our hiring process for the Listing & Website Content Specialist role.
It takes approximately 25–35 minutes to complete. Please ensure you're in a quiet environment before you begin.
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What to Expect
A mix of multiple-choice and short-answer questions spanning listings management, content writing, analytics, and lead generation.
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Scoring
Your answers will be reviewed by our team. There are no trick questions — we want to see how you think, not just what you know.
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Tips
Answer honestly. For short-answer questions, be specific and practical. Vague or generic responses will not score well.
Before we begin
Tell us a little about yourself. All fields are required unless marked optional.
Please enter your full name.
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Please enter your phone number.
Please select your experience level.
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Section A of 4
00:00
A — Listings
B — Content
C — Analytics
D — Leads
Listings Management & Database Cleaning
Questions 1–5 · Select the best answer for MCQ; write your response for open questions.
Question 1 of 15
A property was listed 6 months ago and hasn't received any inquiry in 90 days. The pricing hasn't been updated since it was first listed. What is your FIRST action?
ADelete the listing immediately
BContact the assigned agent to verify availability and review the pricing
CLeave it — more visibility over time
DRepublish the listing with the same details
Please select an answer.
Question 2 of 15
Which of the following is the STRONGEST reason to immediately remove a listing from the website?
AThe listing has only 3 photos
BAn agent confirmed the property was sold 2 days ago
CThe listing has low views this week
DThe price is slightly above market rate
Please select an answer.
Question 3 of 15
During an audit you find: 40 listings marked "sold" in the CRM, 25 with no updates in over 6 months, and 10 with clearly outdated pricing. Some listings may fall into multiple categories. At minimum, how many should be flagged for immediate action?
A40
B50
C75
D200 — all listings should be re-verified
Please select an answer.
Question 4 of 15 — Short Answer
An agent hasn't responded to 3 of your emails over 2 weeks regarding whether their 5 listings are still active. What exactly would you do next? Be specific.
Write a specific, step-by-step response. Vague answers will not score well.
Please write a response before continuing.
Question 5 of 15
What does a "clean listings database" mean in the context of this role?
AA database where all listings have at least 5 photos
BAll listings are verified, current, and reflect real-time market availability
CA database organised alphabetically by property type
DA database with no duplicate property descriptions
Please select an answer.
Please answer all questions in this section before continuing.
Website Content Management
Questions 6–8 · Assess your ability to write compelling property content and align listings with campaign goals.
Question 6 of 15
Which property description is MOST effective for a luxury 3-bedroom apartment in Ikoyi?
A"3 bedroom apartment available in Ikoyi. Contact us for price."
B"Stunning 3-bedroom apartment in the heart of Ikoyi offering panoramic views, premium finishes, and direct access to Lagos' finest dining and business districts — priced for discerning buyers."
D"Beautiful property in a good location. Has many rooms and is suitable for families."
Please select an answer.
Question 7 of 15 — Short Answer
Write a compelling headline (maximum 15 words) for a newly completed 5-bedroom duplex in Lekki Phase 1, priced at ₦380 million.
Make every word count. Avoid generic phrases.
0 characters
Please write your headline before continuing.
Question 8 of 15
When aligning a property listing with an ongoing marketing campaign (e.g. "End-of-Year Deals"), what is most important to ensure?
AThe listing must have a discounted price
BThe listing's copy, imagery, and CTA are consistent with the campaign's messaging and goals
CThe listing must be the most expensive property on the website
DThe listing must appear first in all search results
Please select an answer.
Please answer all questions in this section before continuing.
AI Tools & Performance Monitoring
Questions 9–12 · Assess your understanding of analytics, performance metrics, and digital tools.
Question 9 of 15
A listing has 800 page views but only 2 inquiries over 4 weeks. What is the MOST likely root cause?
AThe property is not in a desirable location
BThe listing has compelling photos but weak copy, or the inquiry form is broken
CThe property is priced correctly and just needs more time
DThe listing has too many photos
Please select an answer.
Question 10 of 15
Which metric is MOST directly useful for evaluating a listing's effectiveness at generating leads?
ANumber of social media shares
BClick-through rate from the listing page to the contact/inquiry form
CNumber of photos uploaded to the listing
DTime spent by the specialist updating the listing each week
Please select an answer.
Question 11 of 15
You're asked to prepare a performance report for management. What would be MOST valuable to include?
AA list of all agents and their phone numbers
BTop listings by views, inquiry conversion rates, average days on market, and recommendations for underperformers
CA summary of how many photos each listing has
DA log of all listings removed in the past month
Please select an answer.
Question 12 of 15 — Short Answer
Name at least 2 tools (AI, analytics, or otherwise) you have used or researched that could help monitor property listing performance. Briefly explain how you would use each one.
Be specific — name the actual tools and describe how you'd apply them to this role.
Please write a response before continuing.
Please answer all questions in this section before continuing.
Online Property Scouting & Lead Generation
Questions 13–15 · Evaluate your ability to proactively find opportunities and build a property pipeline.
Question 13 of 15
You're scouting for new Lagos property opportunities online. Which combination gives you the WIDEST coverage?
APropertyPro and Private Property only
BPropertyPro, NigeriaPropertyCentre, developer Instagram accounts, Facebook groups, Twitter/X real estate communities, and direct developer websites
COnly developer websites and referrals from colleagues
DJiji and Konga only
Please select an answer.
Question 14 of 15
You find an Instagram post from a developer showing a new off-plan project in Victoria Island — no website link, no pricing. What's your BEST next step?
ASkip it — not enough information to act on
BScreenshot the post, note the developer's handle, search for their contact info, and add it to the pipeline with details flagged for follow-up
CImmediately DM the developer asking for the full price list to send to clients
DShare the post in the agents' WhatsApp group and wait for someone to follow up
Please select an answer.
Question 15 of 15 — Short Answer
Describe how you would maintain a pipeline of scouted properties. What specific details would you track for each property, and how would you keep it updated?
Describe your actual system. Be specific about tools, columns, and processes.
Please write a response before submitting.
Please answer all questions in this section before submitting.
Assessment Submitted
Thank you, there. Your assessment has been received and is now with our team.
We'll review your responses carefully and reach out within 3–5 business days. Questions? Email us at careers@cwlagos.com